PERFORMANCE MAX FOCUS
ANALYSIS
- Reallocated budget toward Performance Max to scale low‑CPA conversions for Life Green Group.
- Refreshed creatives and rotated assets with A/B tests to improve engagement and CTR.
- Tightened Target CPA bidding across campaigns to reduce average cost per conversion.
IMPLEMENTATION
- Prioritised Performance Max to scale the low‑CPA conversion stream while consolidating creative assets.
- Reallocated Search budgets to top keywords and campaigns with the highest conversion rates.
- Weekly optimization cadence to shift spend quickly toward highest ROI opportunities.
RESULTS
IMPROVEMENT OVER 1 YEAR
IMPRESSIONS
0
CONVERSIONS
0
CLIENT STATEMENT
Life Green Group engaged our team to scale digital visibility and convert high‑intent searchers into measurable leads and store visits across Jan 2025–Feb 2026. The focus was on turning expanded reach into efficient, high‑quality conversions while addressing budget constraints that limited capture of intent traffic
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