MULTI-CHANNEL GOOGLE ADS STRATEGY
ANALYSIS
- Compared performance across Display and Search to identify cost-efficiency gaps
- Assessed interaction rates and conversion trends to guide budget allocation
- Evaluated optimization scores (89.9% Display, 100% Search) to prioritize refinement effort
IMPLEMENTATION
- Activated Display and Search campaigns with Target CPA bidding
- Adjusted daily budgets based on conversion performance and cost trends
- Monitored engagement metrics and conversion rates to guide ongoing optimization
RESULTS
IMPROVEMENT OVER 5 MONTHS
INTERACTIONS
0 K+
CONVERSIONS
0 +
CLIENT STATEMENT
Lifestyle Home Garden partnered with us to drive digital engagement and in-store footfall through targeted Display and Search campaigns. The goal was to maximize visibility, generate qualified leads, and improve conversion efficiency across South Africa’s home improvement audience.
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