OPTIMISED DIGITAL PERFORMANCE
ANALYSIS
- Reviewing audience targeting: Focused on males & females aged 20–65 interested in online grocery shopping
- Reviewing channel mix: Assessed Google Search for high-intent demand and Meta for scale
IMPLEMENTATION
- Launched AWO + Tactical campaigns on Google and Meta Ads
- Applied bid strategy optimization and creative alignment to reduce CPI
- Shifted from broad delivery to structured targeting for efficiency
RESULTS
IMPROVEMENT OVER A 1 YEAR PERIOD
DECREASE IN META ADS CPI
0 %
DECREASE IN GOOGLE ADS CPI
0 %
BOTH CHANNELS EXCEEDED KPI BY 60%+
0 %+
CLIENT STATEMENT
Yassir required a performance-driven digital strategy to increase app installs and drive online sales through search and social channels.
CLIENT STATEMENT
Yassir required a performance-driven digital strategy to increase app installs and drive online sales through search and social channels.
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