DATA-LED DIGITAL PERFORMANCE FRAMEWORK
ANALYSIS
- Evaluated traffic trends across 12 months to identify seasonal spikes and drop-offs
- Assessed engagement metrics including average session time and bounce indicators
IMPLEMENTATION
- Activated GA4 tracking across PPC Cement renovation site
- Monitored real-time user activity to validate campaign timing and content performance
RESULTS
IMPROVEMENT OVER 4 MONTHS
NEW USERS
0 K
AVERAGE ENGAGEMENT TIME
0 seconds
Traffic Generated:
- In 2023 we generated 358 000 users to the website 35% improvement from the previous year
- SEO contributed 70% of the overall traffic
- The other 30% was through Paid Media channels (Facebook Ads, X Ads and Google Ads)
- Average time on the website was consistent at 39 seconds
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